How to grow your blog?
Do you want to promote and develop your blog in the same way that the big hitters in your industry have done it successfully? It is possible to turn your blog from an “also-ran” into a champion with a little know-how and effort. For starters, here are nine excellent steps to get you started.
Make it simple for people to use your website
Make your layout simple and easy to comprehend. You want your target audience to be able to swiftly and simply comprehend what you have to offer. Always ask yourself this question: "Would I like my website if I were my ideal reader?" “Would I be able to comprehend what was being said?” If the answer to any of those questions is no, then you should consider redesigning your site's appearance.
Make certain that your navigation bar, the information you provide, and the overall look of the whole site are all easily understandable to your target audience. The two of them must operate together as a team; if they do not, your reader will most likely shut the window without reading further. Put your search box in a prominent location where people can see it. It's the most convenient method for your readers to discover the information they're looking for, so make sure you get their attention.
According to a Google statement made in May 2015, mobile devices now account for more than half of all internet searches. Google now considers mobile-friendliness as an SEO ranking criterion for search engines, therefore your blog must be optimized for mobile devices as well as desktop computers.
Boost the Performance of Your Website
A sluggish website is disliked by everyone, including visitors and search engines. The search engine giant Google has even said that page speed is one of the factors considered while developing their search ranking algorithms. As a result, your website must load as quickly as possible. There is a plethora of resources available on how to do this, but here is an excellent article that will assist you in speeding up your website.
Pingdom and Page Speed Insights (both provided by Google) may be used to assess the performance of your website. They also provide recommendations for optimizing your website's performance. If you've gone through all of these suggestions and are still not noticing a difference in the performance of your blog, there may be a problem with your server. Inquire with your host to ensure that you have the appropriate hosting package. If you have any doubts regarding their dependability, it may be time to switch to a different host.
However, before moving to a different host, be sure to study as many reviews and suggestions as you possibly can. Hosting Facts is a great website that compiles a slew of hosting evaluations into one convenient location. Beginner also offers an article on how to choose the most appropriate WordPress hosting provider.
Create Content That People Will Want to Read
You must keep your audience pleased and interested for them to not only stay around but also return for more in the future. It is more than just displaying your abilities when you create excellent content; it is also about assisting your audience is growing, creating new leaders, increasing brand awareness, and improving your brand perception. You accomplish this by keeping it as fresh as possible. Keeping things interesting is important. By always attempting to offer something fresh and exciting that gets your readers talking, you can ensure that your readers will keep coming back for more. Search Engine Optimization (SEO) is the process of optimizing content for search engines.
The process of optimizing your website and its content for search engines is what makes your site readily discoverable by people looking for keywords that are relevant to your business. And, even though it seems to be difficult, you do not need to be technically smart to complete it. Here are some suggestions to help you improve your search engine rankings:
Don't forget to include essential keywords, but don't go overboard. Your page title should be between 60 and 70 characters, and your meta description should be between 155 and 160 characters. This may be accomplished via the use of an SEO plugin. If you're using WordPress, I suggest that you use the All-in-One SEO plugin to optimize your pages for search engines. Here's an excellent tutorial on how to make the most of your meta tags.
Include your primary keywords in the headline of your article. You may also begin your article titles with a keyword that is often searched for, such as review, how, what is..., where, how can, or does the... Suppose you're writing about how to create a blog. Instead of writing "Blogging," you should write "How to Start a Blog in 20 Minutes" or "How to Start a WordPress Blog," depending on your audience. Make sure to be as detailed as possible. Make use of hyperlinks in your content. Link your new postings to other related material or to sites that are often searched (if relevant). You may use Google Analytics to search for and discover which pages are the most popular on your site: Acquire more traffic by going to Acquisition > All Traffic > Channels > Organic Search > Landing Page
Include links to other reputable websites. Make sure to link to a particular URL that is related to the subject you are writing about. As a result, not only will this bring trackable traffic to the source (who may then visit and perhaps share your article), but search engines will also likely reward you for your efforts. Create ALT tags for your pictures that are descriptive. When you share your post on social media, the majority of social channels and other social sharing tools will utilize the ALT tags from your pictures as the post title. Therefore, always include intriguing ALT tags with your pictures to spark the interest of others. This article will guide you through the process of adding an ALT tag to your pictures in WordPress.
Contribute to Content Curation Websites with Your Work
Submitting your work to other content curation platforms is important for building your brand, even though it takes time. Not only does it help to get your name out there to prospective readers, but it also provides you with additional material to post on social media (demonstrating your expertise) and opens the door to future cooperation possibilities with other influencers.